Tony Leiserowitz, Director of the Yale Project on Climate Change Communication, discusses how “Six Americas” hear, interpret and respond to different messaging on climate change, and how health-related impacts de-politicize the discussion.
Communicating on Climate Change
Solving the world’s climate crisis requires collective action. Ideally, all nations would invest equally in new technologies and reductions of greenhouse gas emissions. In reality, some willingly commit resources to abate climate change while others take a free ride. Research published in Nature Climate Change attempts …
People’s views on climate change, whether believers or deniers, can be strongly entrenched and fiercely defended. But how do people’s views on climate change develop in the first place? Does personal experience with potentially climate change-related events (e.g., hurricanes, tornadoes, floods, droughts) shape people’s views on climate change (“experiential learning”), or do prior beliefs inform people’s interpretations of such events (“motivated reasoning”)? This intriguing chicken-or-egg question has recently been investigated in a paper by Myers and colleagues.
Tony Leiserowitz, Director of the Yale Project on Climate Change Communications, moderates a panel discussion with all participants at the YCEI-sponsored town hall meeting on climate change in New England which explored how global warming will affect New England in the 21st century and how the region is preparing for the coming changes.
Senator Chris Murphy, recently returned from tense discussions regarding crisis in the Middle East, suggests to the audience that the turmoil there was triggered by an unprecedented drought which is likely a consequence of climate change. His keynote presentation was part of a Town Hall Meeting entitled, “Climate Change in New England: What’s Next?” which explored how global warming will affect New England in the 21st century and how the region is preparing for the coming changes.
“Stand up if you live in a city. Stay standing and I want you to hold this image of the destruction wrought by Typhoon Haiyan in your mind. Now, imagine that the early warning sirens go off. When you hear the sirens, what do you do? How do you know what to do, where to go?”
In August 2012 Bill McKibben published an essay in Rolling Stone calling for the nation’s universities to divest their oil and gas holdings. Within a year, seven universities agreed to stop purchasing energy stocks…
In the first of the YCEI/YCELP Policy Speaker Series, Keri Bolding discusses methods of communicating about climate change in an effective, resonating way. She discusses the differences between persuasive and educational communication, results and implications of public opinions research, keys to effectively delivering information and offers suggestions on when to use the term “climate change” in information communication.