Communicating Beyond Your Constituency. George Marshall, ClimateDenial.org
George Marshall is the founder of the Climate Outreach Information Network, a charity specializing in public engagement around climate change. He blogs at www.climatedenial.org and is the author of the recently published “Don’t Even Think About it. Why Our Brains are Wired to Ignore Climate Change”.
The book challenges the bipartisan divide on climate change as a social artifice, and argues that we can and must find ways of talking and thinking that overcome barriers of politics and worldview, in the process of building conviction around shared values that cross those boundaries.
George Marshall is a lead advisor to the Welsh Government and has developed communications they have applied in all their communications across all groups. He has worked across the political spectrum, from activists and trade unions to coal mining communities, Rotary clubs and political conservatives. He has just begun a pioneering project to work with center-right members of the European Parliament to develop new language and develop a European conservative narrative on climate change.
On September 24, George meets with Yale Center for Environmental Law and Policy students at 4:00 p.m. and speaks at the Yale Law School at 6:00. His visit comes at the invitation of Yale Law School professor Dan Kahan, director of the Cultural Cognition Project, and is co-sponsored by the Yale Center for Environmental Law and Policy, the Yale Project on Climate Change Communications and YCEI. Prior to departure on September 25, George is available to meet with students at 8 a.m. Contact Meredith.Berger@yale.edu to be included in that meeting.